Course Overview

Our Masters's degree will demonstrate to potential employers that you have an in-depth knowledge of advertising, its working mechanisms, and its global industry, which can help you to stand out in the job market. Our program strongly emphasizes international content and research methods, which will have a practical application in the professional world.

Some critical career destinations include advertising agencies, advertising research institutes companies, international media outlets, news agencies, government departments (e.g., publicity, education, health), and PR agencies.

You will also explore advertising from the standpoint of Marketing and Consumer Behaviour and explore the relevant key concepts and practices. You will investigate how advertising promotes brand awareness and influences consumers' decision-making. You will gain an understanding of the creative strategies used in advertising and the use of research about advertising effectiveness, as well as the ability to work and be assessed on live creative briefs and advertising research projects. During the course, you will also have the opportunity to hear guest speakers from the industry, who will share their valuable experiences with you. In the past few years, the MA Media and Advertising featured the following guest speakers from the advertising industry:

• Jamie Mollart, Director of the advertising agency Rock Kitchen Harris

• David Bassett, Director of Analytics at the advertising research company Lumen Research

• Natalie Edwards, Director of the cultural insight and innovation consultancy Canopy

Media and Communication teach the MA in Media and Advertising. As a result, you will be well-equipped to pursue a career in advertising or marketing or continue your study with a research degree (Ph.D.). 

General Eligibility

2:1 degree in a relevant subject or an equivalent professional qualification.

Part Time Work Details

20 hours of work permit weekly for international students.

Language Requirement

• IELTS 6.5 or equivalent. If your first language is not English, you may need to prove your English ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.