Course Overview

Where do you start if you want to develop a digital marketing strategy? Given the digital revolution facing today’s workforce, digital marketing provides vital skills today for acquiring and retaining customers. This course enables you to step ahead on the route toward digital transformation to support organizational growth. You'll be supported by regular coaching, and our professional network of academic staff, business leaders, and the Chartered Management Institute (CMI).

This course has been designed to ensure you have all of the knowledge, skills, and expertise to launch yourself as a digital marketing graduate. You'll be well placed to launch yourself as a digital marketing graduate, whether you aspire to work in a marketing role or for a marketing agency. You will gain subject expertise in marketing with a grounding in contemporary digital issues (such as digital content systems, E-commerce, social media advertising, digital marketing communications, and E-business). You will be able to demonstrate your digital marketing knowledge through an active experience such as applied consultancy projects, paid placements, internships, and study abroad. From this active and authentic learning experience, you will have the skills to demonstrate that you are a digital native, with creative, customer-oriented and commercially focused skills that are valued by today’s employers.

General Eligibility

112 UCAS tariff points (for example, BBC at A Level), plus GCSE English and Maths at Grade C / 4 or above

Part Time Work Details

20 hours of work permit weekly for international students.

Language Requirement

• The IELTS score for international applicants is 6.0 (with no less than 5.5 in each component).