Course Overview

Your studies will comprise two-thirds specialist studies in marketing and one-third of broad-based business modules, spanning key topics including marketing planning and research, buyer behavior, integrated marketing communications, and data-driven marketing. Youll also be in full control of your learning journey, with opportunities in your second and final year to select from a range of optional modules such as digital marketing, business-to-business marketing, and retail marketing, as well as sport, fashion, or music marketing. This allows you to hone your skills and knowledge in a specific area within the wider world of marketing, giving you a further edge when pursuing graduate roles. You will be encouraged to undertake a work placement, study abroad or combine both. In your final year, youll have the option to carry out a management inquiry project or a dissertation depending on whether you completed a placement. The management inquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. You can also enhance your industry knowledge further by gaining additional CIM and DMA qualifications alongside your studies. Our BA (Hons) Marketing degree is also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School.

General Eligibility

128 UCAS Tariff points From a combination of acceptable Level 3 qualifications which may include: A-level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate. GCSE Requirements: Applicants will need Maths and English Language at minimum grade 4/C, or equivalents

Part Time Work Details

Language Requirement

• International applicants shoud have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).