Course Overview

This course supports the professional development of practitioners who can work in or around marketing and brand management in a range of roles, drawing on a broad mix of skills and experience.

Building on your own experience and background, you'll develop marketing and brand management knowledge and expertise at both theoretical and practical levels.

You'll engage with the current critical debates about marketing and brand management as an academic area of study, and reflect on the present challenges for best practice in the contexts of social, political and economic change.

General Eligibility

• Recognised Bachelor's degree or higher and evidence of two years of work experience; or successful completion of equivalent courses; or satisfactory preparation for the course through informal or non-formal learning and/or professional experiences subject to the approval of the Academic Chair

  • Copy of latest school credentials

  • Passport copy

  • Emirates ID (if any)

  • Visa Page copy

  • Passport Size ID photo

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

• A mandatory English Language Test by Bath Spa University UK conducted in the Bath Spa University Academic Center RAK Campus; or IELTS (Academic) test results with an overall score of 6.0, minimum score of 5.5 for each skill/band.