Course Overview

This program is accredited by the Chartered Management Institute (CMI). Students of this program will graduate with the dual award of a Bangor University Masters and a Level 7 Diploma in Strategic Management and Leadership. This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts, and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations, and market research. An important objective is to provide relevant analytical training in the latest strategic, managerial, and industrial developments in Marketing in both the public and private sectors. We look at marketing at local, national, and global levels developing skills in strategic analysis, problem-solving, and decision making. The program will prepare students for a career in marketing and will involve a 60 credit International Marketing Project. The Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real-life issues and enjoy the hands-on experience of Marketing.

General Eligibility

Entry to the MBA/Diploma in International Marketing program requires a 2(ii) undergraduate degree in a relevant subject, e.g. Business, Management, Finance from a university, or a similar qualification from any other institution. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits, and age, work experience, and other factors are also considered. For MBA degrees, whilst work experience is desirable, it is not essential.

Part Time Work Details

Language Requirement

• IELTS: 6.0 (with no element below 5.5)