Course Overview

Our marketing degree covers the entire process from initial product design through to launch and promotion. An exciting mix of creativity, theory, analysis, and planning, this course offers unique insights into this integral part of the business.

Interested in why some products take off while others flop? Curious about how brands manage their image in the digital age? You’ll deepen your understanding and hone your marketing skills before applying them in practice across a range of industries.

We’ll teach you how to make product offerings irresistible to customers and what goes into producing effective promotional campaigns. Consumers are under the spotlight too as we dig into what drives their behavior and purchase decisions.

Release your inner entrepreneur and find out what goes into running a business on our optional Graduate Enterprise module. You’ll set up a company with your peers, taking on the challenge of marketing and promotion.

General Eligibility

Typical offer 112-120 UCAS Tariff points. No specific subjects are required. We are happy to accept IB qualifications that achieve the required number of UCAS Tariff points.

Access to Higher Education Diploma 45 credits at Level 3, for example, 15 credits at Distinction and 30 credits at Merit or 24 credits at Distinction and 21 credits at Merit. The required total can be attained from various credit combinations.

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

• International students require IELTS 6.0, with a score no lower than 5.5 in each individual component, or an equivalent English language qualification.