Course Overview

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer. This degree option covers a number of areas, through both core and optional modules, such as global financial markets, corporate finance, risk analysis, international business finance. Professional marketers who have a solid understanding of business finances are attractive to businesses, especially those that can deliver greater results, for less. You will also have the opportunity to take part in a global internship or complete a project with an organization. You can also contact the course director, Professor Bill Russell, via Skype to discuss the course.

General Eligibility

Generally, a good (at least a second class Honours degree or equivalent) first degree in any subject has enabled the applicant to develop analytical and quantitative skills. If you are concerned that your qualifications do not meet our normal expectations you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning. Places are limited and early application is advised even for well-qualified candidates.

Part Time Work Details

Language Requirement

• IELTS (overall)_x000D_ _x000D_ 6.0