Course Overview

This course will introduce you to the key principles and practices of effective marketing. You will learn how to analyze real business problems, come up with research-informed, creative marketing solutions, create campaigns with realistic and achievable targets, and learn how to evaluate the success of your marketing activities. During the course, youll gain real-world experience using simulations, case studies, and project pitches. Youll be taught by lecturers with extensive industry expertise and will build the key skills and knowledge to stand out in the field and produce outstanding work. In your first year, you will develop a broad overview through core marketing modules. Optional modules in years two and three allow you to tailor your studies to your interests and career goals €“ from Global Marketing Strategies to Customer Management, Digital and Direct Marketing, and marketing.

General Eligibility

A typical offer is 112 UCAS points from at least two A-Levels, or BTEC National Diploma/Extended Diploma at DMM Plus, five GCSEs at grade 4 or above, including English and Mathematics or equivalent.

Part Time Work Details

Language Requirement

• If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.