Course Overview

Grounded in the latest theory, this is a practical program that will enable you to develop advanced strategic and digital marketing skills. You will learn how to be analytical, create creative campaigns, and develop research skills that will help you assess markets in-depth. Youll be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from. This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media are planned and executed. Youll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course. Other key themes include insight management, innovation, and entrepreneurship, customer management, campaign planning, paid, owned, and earned media planning, marketing metrics, working with agencies, and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketings Certificate in Direct and Digital Marketing.

General Eligibility

Applicants will normally hold an undergraduate degree with a minimum pass of 2:2, or overseas equivalent, in marketing or in business or management with substantial marketing content.

Part Time Work Details

Language Requirement

• If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.