Course Overview

The world of marketing is both popular and challenging, offering many creative and fast-paced job opportunities. Its an exciting and innovative field of work and this course reflects the ever-changing landscape of the industry. Youll learn how to analyze markets, apply marketing theories to different scenarios and contexts, identify marketing opportunities and use these to help resolve business issues, and learn about the important role social media and digital marketing play for companies and organizations. Grounded in the latest theory and with a strong focus on practical elements, youll develop marketing expertise that can be applied across many different contexts and enhance your employability across a multitude of career paths. Key topics such as developments in social and digital media are embedded throughout the course and integral to certain modules.

General Eligibility

Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification.

Part Time Work Details

Language Requirement

• If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.