Course Overview

Marketing graduates with a confident understanding of dynamic modern business marketing are highly employable. This professionally accredited degree ensures you are up to the minute with developments across communications, digital and social media as well as essential business functions like finance, human resource management and operations. Central to life in the 21st century, marketing embraces psychology, management, sociology and popular culture. This course introduces you to all these wider fields while drilling down to study buyer behavior, marketing data analysis, branding, innovation, competition, media channels and communications. You engage with both the theory and practice of marketing, making links between your studies and workplace practice. You also work on practical marketing projects from real companies, learning from professional practitioners.

Our professionally accredited course provides you with the opportunity to take the Introductory Certificate in Marketing qualification awarded by the renowned Chartered Institute of Marketing (CIM), with further exemption opportunities for the CIM Professional Certificate and CIM Professional Diploma.

General Eligibility

We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.

UCAS Tariff Points

• At least 80 points with 64 points from 2 A-level passes at C or above

• At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma

• At least 80 points with Merit Merit Pass in the BTEC Extended Diploma

• A completed Access to Higher Education Diploma Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.

You can work out how many UCAS points your qualifications are worth with the UCAS tariff calculator

Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team

Part Time Work Details

The 20 hours is total hours. It is not per job. If you hold multiple part-time jobs then the total hours of all the work you are doing added together.

Language Requirement

• English language requirements

  The University accepts the following qualification as satisfying the English Language requirements for entry to a Bachelor or Master's degree.

  UKVI Academic IELTS overall score of 6.0 with minimum 5.5 in each element

  Please note: some courses may require higher levels of English – the exact criteria will be specified in the course descriptions