Course Overview

Discover how goods and services are marketed effectively using online tools and apps. Explore how human behavior is translated into data and how this can shape business thinking. This course will give you a head start in data analysis. You will also gain a wider appreciation of what the numbers mean, and what questions to ask as you begin your career in marketing. The digital revolution has changed the face of marketing forever. Learn to analyze, evaluate and develop digital marketing strategies which meet the needs of businesses in our changing world. Modules will focus on how different digital marketing tools and channels can be used to market products and services. You will be introduced to contemporary marketing theory and practice, with a focus on data analysis. We will equip you with the knowledge and skills you need to be successful in modern marketing. You will build a portfolio of materials to present to future employers.

General Eligibility

96 UCAS Tariff points 3 GCSEs at grade C/4 (or equivalent) including the English Language.

Part Time Work Details

Language Requirement

• If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.