Course Overview

Combining theory and practical application the course will draw heavily from practicing event, venue, and experienced leaders to cover multiple aspects such as marketing, project management, design, operations, analytics, digitization, experiential, and client management. Where appropriate to the individual topics covered during the course, implications for sustainability will be identified that relate to the UN Sustainable Development Goals. Building upon the insights and close business connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organizations) this undergraduate course will provide the academic expertise and contacts to help you develop an exciting professional future. President of Genting UK, Paul Willcock, describes the course as €˜an exciting and innovative degree that provides exceptionally strong pathways into our industry'.

General Eligibility

BBC or 112 UCAS tariff points from a maximum of 3 subjects.

Part Time Work Details

Language Requirement

• 6.0 overall with 5.5 minimum in all bands