Course Overview

There is always a high demand for skilled marketing graduates. Study for our honors degree and youll gain the skills and knowledge businesses really need, opening up your career options. At ARUL we realize that the marketing function of an organization is a dynamic, creative and fast-moving process. The syllabus evaluates the key marketing skills of forward-thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and digital marketing. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. Effective marketing also requires a fundamental understanding of how businesses operate. With marketing knowledge and additional skills grounded in key business concepts, this degree lays the balanced foundations for a successful career.

General Eligibility

ARU London's standard offer is 104 UCAS tariff points from 3 A-Levels, e.g. BCC. Alternatively, ARU London asks for: Irish Leaving Certificate: BBCCC. Scottish Highers: BBCCC. BTEC Level 3 Extended Diploma: DMM in a business-related subject. International Baccalaureate Diploma: 24 points.

Part Time Work Details

Language Requirement

• All applicants are required to have at least 5 GCSEs at C/4 or above including English and Maths. Students whose first language is not English and who have not previously studied in the UK are required to have IELTS 6.0 or equivalent.