Course Overview

This program prepares you for a professional career in marketing management. It introduces you to key subjects of marketing including economics, accounting, consumer behavior, digital marketing, social media marketing, brand management, and corporate social responsibility. The program adopts a unique €œpractice€ based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares you for an industry career with a strong emphasis upon employability. The program is designed for students seeking a career in marketing research, marketing management, new product development, brand management, advertising practice, and any marketing-related role.

General Eligibility

Must include passes at A2 in at least 1 subject

Part Time Work Details

Language Requirement

• Overall Academic IELTS 6.0 with a minimum of 6.0 in Writing and Speaking; minimum 5.5 in Reading and Listening (or recognized equivalent).