Course Overview

It focuses on the knowledge and skills youll need to be successful in modern marketing and youll build a portfolio of materials to present to future employers including created web content, video content, profile infographics, customer journey maps, campaign proposals, and analytics. The course offers the chance to complete a Masters's consultancy project in place of a dissertation, and well discuss that option with you towards the end of your first semester. In the second year of this course, youll undertake study in another country. Employers often prefer applicants who have a strong international awareness. Our exchange option will increase your experience and itll help you stand out from others. This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM), two of the world's leading professional bodies in the marketing field. The accreditations allow students the chance to work towards professional marketing qualifications on graduation through the CIM's IDM's graduate gateway. The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Northumbria University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

General Eligibility

A minimum of a 2:2 honors degree in any subject, or substantial experience of working in a business organization.

Part Time Work Details

Language Requirement

• International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).