Course Overview

You will be taught by delivering theoretical lectures in an interactive and engaging classroom and providing assessments that focus upon the application of concepts to €œreal life€ professional marketing scenarios. Examples of theoretical concepts are provided throughout each module on the programme and you are encouraged to critically analyze and engage with new developments within marketing theory. Case studies of successful marketing approaches are incorporated throughout the program and academic journal articles relevant to key theoretical ideas are recommended in each lecture and module.

General Eligibility

Must include passes at A2 in at least two subjects.

Part Time Work Details

Language Requirement

• Overall Academic IELTS 6.0 with a minimum of 6.0 in Writing and Speaking; minimum 5.5 in Reading and Listening (or recognized equivalent).