At the heart of the Product Design Innovation, the course is the belief that students should be capable of effective and productive critical and creative thinking in equal measures. It is not enough to be able to draw well if there is no thinking; it is not enough to think logically if there is no creativity or imagination. Design is a thinking activity and the course educates thinking designers. In an increasingly technologically complex world in which the interpretation of data and information is as least as important as the capacity for original imaginative ideas, designers are expected to be masters of creativity, communication, and collaboration. They must understand the processes of innovation, problem-solving and strategic decision making. They must understand how to research, embrace change, to tolerate uncertainty and unpredictability. They must recognize the role and influence of cultural difference and they must understand the needs of the end-user, manufacturers, and of the environment in which we must all live.
Applicants should normally have an undergraduate degree in design or engineering.
This course requires an IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.
Engineering
Coventry University
Postgraduate
1
September 2021 January 2022
£10,400, £16,600,
Southampton
Postgraduate
GBP £8,700, £14,300
London
Postgraduate
GBP £9,250, £13,320
London
Postgraduate
GBP £17,000