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International Marketing Management MSc

... United Kingdom
... Coventry University
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Course Overview

In the globalised business environment, we believe that marketing stands out as one of the key factors contributing to the success of any business. This course, which draws upon contemporary developments in international marketing, should give you the chance to explore the skills which may be needed to work within an international businesses, using marketing to drive growth and business success. The aim of the course, which is currently accredited by the Chartered Institute for Marketing, is to try to prepare you for potential future jobs in international marketing management upon successful completion. We will endeavour to prepare you to be a professional marketing practitioner, ready to oversee large scale marketing strategies and campaigns that could span multiple countries and regions. You will explore the theoretical knowledge, skills and personal attributes which may be required when considering a future career as a manager in an international marketing position, leading multi-functional teams to achieve business growth. Successful graduates should be adaptable and proactive specialists, capable of entering the workforce at management level.

General Eligibility

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Part Time Work Details

Language Requirement

  • This course requires an IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.

Programme Information
...
Course Category

Business Administration and Management

...
Campus Name

Coventry University

...
Course Level

Postgraduate

...
Duration

1

...
Available Intake

September 2021 January 2022

...
IELTS Score

5.5

...
Tuition Fees Range

£14,250, £17,900,

Apply Now
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