Course Overview

In modern business, a powerful and well-managed brand is key to standing out in a crowded marketplace, with many of the worlds most successful companies also boasting successful brands. Upon successful completion, this contemporary course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies. Step into this world by studying at Coventry University. The aim of this course is to prepare you to work in these crucial brand management positions, upon successful completion of the course, in a range of organisations, across a range of sectors. The course will give you the opportunity to be a professional brand management practitioner with the theoretical knowledge, skills and personal attributes to become a leader in your chosen field, upon successful completion, by providing you with contemporary perspectives on brands, brand equity and strategic brand management.

General Eligibility

Accepted applicants will normally hold an honors undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Part Time Work Details

Language Requirement

• This course requires an IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.