Course Overview

The rise of digital technology has reshaped the way companies look to reach and engage with their customers. By studying our International Digital Marketing top-up, you will get the opportunity to learn how international organizations are harnessing this change. From social media to mobile advertising, and from wearable technology to micro-targeting, there are now a multitude of new ways companies can build their brands, attract business and interact with their customers. This course, primarily aimed at international students, gives you the opportunity to gain hands-on experience in digital marketing techniques, with a focus on practical marketing, digital marketing skills development, and emerging themes in digital marketing, and how they all relate to an international business context.

General Eligibility

To enter at Level 5 for the two-year program - 120 credits (Accreditation of prior learning with 120 credits at level 4) obtained in a relevant marketing area.

Part Time Work Details

Language Requirement

• An IELTS of 6.0 overall. Pre-sessional English is available if required.