Course Overview

Accredited by the leading professional marketing body, the Chartered Institute of Marketing (CIM), this course combines strategic business management with a specialisation in digital marketing. This degree will provide you with the practical skills and knowledge of contemporary marketing practices to allow you to deal with these changes, including marketing strategy, marketing research methods, and digital marketing.

You will consider marketing across a range of business contexts including consumer, industrial, service and not-for-profit sectors.

The Cumbria Business School places its priority on ‘lived experiences’. This philosophy shapes our approach to teaching and Learning. With excellent guest speakers, passionate and dedicated lecturers, unique field trips, and purposeful European residentials, we offer you an unmatched, breathtaking opportunity. We welcome you to ‘Aspiremus Efficiamus’

General Eligibility

• A-levels: CCC-BBC

• T-levels: P (C+) – M All subjects accepted for entry to this course

• Access to HE: 45 Credits at Merit – 15 Credits at Distinction & 30 at Merit

• CACHE Technical Level 3 and Level 3 Extended Diploma: C - B

• OCR Cambridge Technical & Edexcel/Pearson BTEC Level 3 (National) Extended Diploma: MMM – DMM

• Scottish Highers: 96-112 UCAS Tariff Points preferably from 4 Highers

• Irish LC Highers: 96-112 UCAS Tariff Points preferably from 4 Irish Leaving Certificate Highers

• Alternative routes: If don't think you'll meet the criteria for direct application to this course, check out our Integrated Foundation Year as an alternative route to this course. 

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

• The IELTS score for international applicants is 6 (with no less than 5.5 in each component).