Course Overview

During a degree focused squarely on the future marketplace, you’ll work collaboratively on real projects to explore innovative, sustainable, ethical business and marketing practices in the digital realm.

From developing complex problem-solving skills to navigating consumer psychology and digging deep into big data to understand the ethics of your practice, you’ll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

• Gain an in-depth understanding of the ideas central to successful digital marketing, exploring the theory behind the practical, real-world issues you address

• Develop your planning, pitching and presentation skills for impactful communication

• Work on live briefs, building your industry network

• Be guided by industry-connected and research-active staff

• Collaborate with digital innovators across the region, including company founders in our award-winning Launchpad programme

• Study on a course accredited by the Chartered Institute of Marketing

General Eligibility

All applications are considered on merit, and we welcome applications from all subject backgrounds, including science, technology, engineering, mathematics, the arts or humanities.
Course route Entry requirements
BA/BSc(Hons) three-year degree 104 – 120 UCAS Tariff points
BA/BSc(Hons) with placement year 104 – 120 UCAS Tariff points

Part Time Work Details

Twenty hours of work permit weekly for international students.

Language Requirement

• For applicants whose first language is English, we require you to have or be working towards GCSE English Language Grade 4 (C) or equivalent. 

  If English is not your first language, you must meet the same standard, equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. In addition, we accepted a range of in-country equivalencies and approved tests.