Course Overview

This MSc program, accredited by the Chartered Institute of Marketing, will enable you to develop a deep understanding of the marketing manager’s role in a truly international environment.

Students enhance their ability to function as part of a project team, developing the critical skills which underpin strategic decision-making in areas including market research, digital marketing, international marketing, and global trade.

Our unique, holistic approach to marketing helps you achieve an organization’s short-term objectives and long-term goals.

You are introduced to the main theories and perspectives of marketing, and their value and limitations in use. The program also explores the role of marketing within the organization and how different national contexts may impact what we think of as universal marketing principles.

General Eligibility

The programme is designed for graduates from any discipline with a strong interest in marketing management. However, we do recommend that you have a basic knowledge and understanding of this area of business studies.

You will have a minimum of a 2:2 Honours degree or international equivalent, one academic reference and a good command of English

To ensure our students have a rich learning and student experience, most of our programmes have a mix of domestic and international students. We reserve the right to close applications early to either group if application volumes suggest that this blend cannot be achieved. In addition, existing undergraduate students at the University of Hull have a guaranteed ‘Fast Track’ route to any postgraduate programme, subject to meeting the entry criteria (excluding Social Work).

Part Time Work Details

20 hours of work permit weekly for international students.

Language Requirement

• IELTS 6.5 overall, with no less than 5.5 in each skill.