Course Overview

Our Marketing BA will expose you to the realities of managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow. This course explores how markets culturally and economically work and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques. Consumption in society is shaped by the cultural, political, and technological factors that influence marketing practices and this program will prepare you to engage with these issues is critical, practical ways. You will be inspired to question the ethical and social responsibilities of the organizations that affect all our lives whether as customers, employees, or citizens.

General Eligibility

A/AS-levels: ABB. All subjects accepted. Two AS-levels may be considered in place of one A-level.

Part Time Work Details

Language Requirement

• IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.