Course Overview

This postgraduate degree is designed for marketing professionals and entrepreneurs who aim to improve their employability skills and theoretical knowledge of business and marketing. You will develop the skills and knowledge needed to develop a career in marketing.

The course has been designed for today’s modern marketer. Modules have been chosen to reflect the needs of modern marketing professionals, specifically digital marketing: understanding the global customer and brand psychology.

The degree modules cover a wide range of aspects of marketing and business. The strategic marketing and new venture development module will give you the practical skills to launch a new product or service onto the market, this module will be delivered in conjunction with the more traditional dissertation which will develop the academic skills required of a postgraduate student.

The degree boasts a team of exemplary academics coupled with external industry experts. Content and delivery methods are exciting, relevant and rewarding. Each of the modules will examine three common and integrated themes:

• Internationalisation

• Digital Marketing

• Entrepreneurship

General Eligibility

Students must have equivalent of a UK first degree at 2:2 or above plus relevant experience.

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

• Have previously been taught in English and have sufficient command of English to undertake postgraduate study or have an IELTS (or equivalent) score of 6.5 or better.