Course Overview

On this MA you will engage with theoretical concepts that can help you understand how Public Relations and the Media work and why they are significant; it looks at PR and media history, engages in lively debates about these industries, and teaches you practical PR skills which you can creatively deploy in campaign plans. While Public Relations has often been taught through business studies or marketing approaches, this MA approaches PR through the lens of media studies and cultural studies. This makes for a fresh stimulating take on PR at a time when media practices are changing radically and when cultural industries, cultural exchange, and cultural politics are more important than ever. This MA will offer you the opportunity to examine the context in which PR practice takes place and to develop the knowledge and skills needed to work in a sophisticated and ethical way in PR.

General Eligibility

A 2:2 (or above) UK Honours degree, or equivalent internationally recognized qualification, in Social Sciences, Law, Humanities, Arts or Business.

Part Time Work Details

Language Requirement

• IELTS: 6.5 (min 6 in all areas)_x000D_ TOEFL: 92 (min 20 in all)