Brunels Corporate Brand Management MSc examines the importance of branding, corporate identity, image, and reputation. You will study a wide range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public, and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organizations overall marketing strategy. This exciting course will give you a sound basis in the fundamentals of corporate brand management. Optional modules allow you to explore areas such as business ethics, entrepreneurship, consumer behavior, diversity in the workplace, and international management.
A 2:2 (or above) UK Honours degree or an equivalent internationally recognized qualification, in a related or non-related subject. Work experience will not be required. Applicants with a 3rd class UK Honours degree, or an equivalent internationally recognized qualification, will be considered with 3 years full-time post-qualification senior-level work experience in business and management.
IELTS: 6.5 (min 6 in all areas_x000D_ _x000D_ TOEFL: 92 (min 20 in all)
Business Administration and Management
Uxbridge area of London
Postgraduate
1
January September
£10,750, £17,875,
Birmingham
Postgraduate
GBP £5,150, £12,500
Leicester
Postgraduate
GBP £8,170, £15,100
Birmingham, England, United Kingdom
Postgraduate
GBP Home: £9,250, EU/International: £19,800