Course Overview

Our MSc in Sports Marketing is aimed at those who wish to develop their understanding of marketing and how it applies to the sports industry. It provides a comprehensive introduction to a range of generic marketing subjects, such as brand management, marketing communications, and consumer behavior, and looks at how the principles and processes of marketing apply to the business of sport. The programme is ideally suited to the needs of executives within football clubs and media organizations, officers of football and sport regulatory bodies, as well as people with a general interest in the sport, football, and media industries. Graduates can pursue careers in sports clubs, governing bodies, retail, and the media. Possible professions include marketing, media, or retail. This degree can also be useful in a variety of roles within sports organizations, such as FIFA, and in becoming a sports administrator or sports development officer.

General Eligibility

Our standard postgraduate entry requirement is a second-class honors degree (2:2 or above) from a UK university or an equivalent international qualification.

Part Time Work Details

Language Requirement

• If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.