Course Overview

Our MSc Marketing provides a comprehensive understanding of the relevance and necessity of marketing and insight into the marketing decision-making process. You will be introduced to marketing theory, marketing mixes, and current issues and future trends of marketing, while confronting a number of relevant issues, including branding, customer relationship management, digital marketing, and green marketing. Graduates can pursue careers in advertising, media and event marketing, public relations, management, and market research. Possible professions include public relations officer, marketing executive, public affairs consultant, or media buyer. This degree can also be useful in a variety of roles within the local and national government, as well as in becoming an event organizer, media planner, or advertising art director.

General Eligibility

Our standard postgraduate entry requirement is a second-class honors degree (2:2 or above) from a UK university or an equivalent international qualification.

Part Time Work Details

Language Requirement

• If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.