ask@bheuni.io
+44 (0) 2033 189 380 (UK) |

MSc Marketing

... United Kingdom
... Birkbeck University of London
See University Details Apply with BHE UNI
... Share ...

Course Overview

Our MSc Marketing provides a comprehensive understanding of the relevance and necessity of marketing and insight into the marketing decision-making process. You will be introduced to:

  • marketing theory

  • marketing mixes

  • current issues and future trends of marketing.

  • At the same time, you will engage with a number of relevant issues, including:

  • branding

  • customer relationship management

  • digital marketing

  • green marketing.

Accredited by the Chartered Institute of Marketing (CIM), this course is up-to-date, intellectually inspiring, and relevant, and attracts high-quality, highly motivated students from around the globe.

Graduates can pursue career paths in advertising, media and event marketing, public relations, management, market research, and local and national government. Possible professions include:

public relations officer

marketing executive

public affairs consultant

media buyer

event organizer

media planner

advertising art director.

We offer a comprehensive Careers Service - Birkbeck Futures - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education, and future ambitions.

General Eligibility

Our standard postgraduate entry requirement is a second-class honors degree (2:2 or above) from a UK university or an equivalent international qualification.

Part Time Work Details

20 hours of work permit weekly for international students.

Language Requirement

  • If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

Programme Information
...
Course Category

Marketing

...
Campus Name

Central London

...
Course Level

Postgraduate

...
Duration

Full-Time, 1 year

...
Available Intake

October

...
IELTS Score

6.0

...
Tuition Fees Range

13500,

21120, (INT)

Apply Now
Subject Recommendations for You
MSc Clinical Neurology
The University of Sheffield - Study Group
Campus

London

Entry Score

6.5

Course Level

Postgraduate

Total Course Fee

29950

Master of Arts Media Production and Studies
University of Regina
Campus

Regina, Saskatchewan

Entry Score

7.0

Course Level

Postgraduate

Total Course Fee

24713

M.S Mechanical Engineering, Pathway - 2 Semesters
Northeastern University
Campus

Multiple campuses

Entry Score

6.0

Course Level

Postgraduate

Total Course Fee

26075

Discover Your Next Read
...
Why you will go UK for better study ? Learn more from this blog...
Dr. Shafiq 16 March 2023 5 Comments 3 Minutes Ago
...
Why you will go UK for better study ? Learn more from this blog...
Dr. Shafiq 16 March 2023 5 Comments 3 Minutes Ago
Messages1TimelineExceptionsViews4RouteQueries13Models15MailsGateSessionRequest
Request history8.1.11PHP Version896msRequest Duration2MBMemory UsageGET course-details/{id?}Route
  • warninglog[13:01:09] LOG.warning: Calling static trait method App\Traits\Service::get_intake_with_next_year is...
  • Booting (35.61ms)time
  • Application (861ms)time
  • 1 x Application (96.02%)
    861ms
    1 x Booting (3.97%)
    35.61ms
    4 templates were rendered
    • course-detailscourse-details.blade.php#?blade
    • ajax.homejshomejs.blade.php#?blade
    • layouts.appapp.blade.php#?blade
    • ajax.menusearchjsmenusearchjs.blade.php#?blade
    uri
    GET course-details/{id?}
    middleware
    web
    controller
    App\Http\Controllers\CourseController@details
    namespace
    prefix
    where
    file
    app/Http/Controllers/CourseController.php:130-145
    13 statements were executed, 3 of which were duplicates, 10 unique. Show only duplicated826ms
    • Connection Establishedstaging_liveCourseController.php#131
      Backtrace
      • 15. app/Http/Controllers/CourseController.php:131
      • 16. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 17. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 18. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
      • 19. vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
    • select * from `courses` where `id` = '1549' limit 1
      8.71msstaging_liveCourseController.php#131
      Bindings
      • 0: 1549
      Backtrace
      • 16. app/Http/Controllers/CourseController.php:131
      • 17. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 18. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 19. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
      • 20. vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
    • select * from `institutes` where `institutes`.`id` in ('17')
      1.34msstaging_liveCourseController.php#131
      Bindings
      • 0: 17
      Backtrace
      • 21. app/Http/Controllers/CourseController.php:131
      • 22. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 23. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 24. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
      • 25. vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
    • select * from `represent_countries` where `represent_countries`.`id` in ('1')
      980μsstaging_liveCourseController.php#131
      Bindings
      • 0: 1
      Backtrace
      • 26. app/Http/Controllers/CourseController.php:131
      • 27. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 28. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 29. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
      • 30. vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
    • select * from `countries` where `countries`.`id` in ('235')
      780μsstaging_liveCourseController.php#131
      Bindings
      • 0: 235
      Backtrace
      • 31. app/Http/Controllers/CourseController.php:131
      • 32. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 33. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 34. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
      • 35. vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
    • select `id`, `course_level_name` from `course_levels` where `course_levels`.`id` in ('2')
      690μsstaging_liveCourseController.php#131
      Bindings
      • 0: 2
      Backtrace
      • 21. app/Http/Controllers/CourseController.php:131
      • 22. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 23. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 24. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
      • 25. vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
    • select * from `categories` where `categories`.`id` in ('61') order by `category_name` asc
      770μsstaging_liveCourseController.php#131
      Bindings
      • 0: 61
      Backtrace
      • 21. app/Http/Controllers/CourseController.php:131
      • 22. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 23. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 24. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
      • 25. vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
    • select * from `courses` where `course_level_id` = '2' order by RAND() limit 3
      805msstaging_liveCourseController.php#138
      Bindings
      • 0: 2
      Backtrace
      • 15. app/Http/Controllers/CourseController.php:138
      • 16. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 17. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 18. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
      • 19. vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
    • select * from `institutes` where `institutes`.`id` = '32' limit 1
      1.96msstaging_livecourse-details.blade.php#258
      Bindings
      • 0: 32
      Backtrace
      • 22. view::course-details:258
      • 24. vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:124
      • 25. vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
      • 26. vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:72
      • 27. vendor/laravel/framework/src/Illuminate/View/View.php:207
    • select `id`, `course_level_name` from `course_levels` where `course_levels`.`id` = '2' limit 1
      870μsstaging_livecourse-details.blade.php#274
      Bindings
      • 0: 2
      Backtrace
      • 22. view::course-details:274
      • 24. vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:124
      • 25. vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
      • 26. vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:72
      • 27. vendor/laravel/framework/src/Illuminate/View/View.php:207
    • select * from `institutes` where `institutes`.`id` = '1d0fd307fbb54ced97086963e8d72e56' limit 1
      1.31msstaging_livecourse-details.blade.php#258
      Bindings
      • 0: 1d0fd307fbb54ced97086963e8d72e56
      Backtrace
      • 22. view::course-details:258
      • 24. vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:124
      • 25. vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
      • 26. vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:72
      • 27. vendor/laravel/framework/src/Illuminate/View/View.php:207
    • select `id`, `course_level_name` from `course_levels` where `course_levels`.`id` = '2' limit 1
      720μsstaging_livecourse-details.blade.php#274
      Bindings
      • 0: 2
      Backtrace
      • 22. view::course-details:274
      • 24. vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:124
      • 25. vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
      • 26. vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:72
      • 27. vendor/laravel/framework/src/Illuminate/View/View.php:207
    • select * from `institutes` where `institutes`.`id` = '9c73aee7543443ffab73beddc7d2377c' limit 1
      1.46msstaging_livecourse-details.blade.php#258
      Bindings
      • 0: 9c73aee7543443ffab73beddc7d2377c
      Backtrace
      • 22. view::course-details:258
      • 24. vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:124
      • 25. vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
      • 26. vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:72
      • 27. vendor/laravel/framework/src/Illuminate/View/View.php:207
    • select `id`, `course_level_name` from `course_levels` where `course_levels`.`id` = '2' limit 1
      1.3msstaging_livecourse-details.blade.php#274
      Bindings
      • 0: 2
      Backtrace
      • 22. view::course-details:274
      • 24. vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:124
      • 25. vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
      • 26. vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:72
      • 27. vendor/laravel/framework/src/Illuminate/View/View.php:207
    App\Models\Course
    4Course.php#?
    App\Models\Institute
    4Institute.php#?
    App\Models\CourseLevel
    4CourseLevel.php#?
    App\Models\RepresentCountry
    1RepresentCountry.php#?
    App\Models\Country
    1Country.php#?
    App\Models\Category
    1Category.php#?
        _token
        HYv9pImoc87KjK7OIR9mx3tDxtNoBmUzQAZ1HAOD
        current_url
        https://staging.bheuni.io/course-details/1549
        _previous
        array:1 [ "url" => "https://staging.bheuni.io/course-details/1549" ]
        _flash
        array:2 [ "old" => [] "new" => [] ]
        PHPDEBUGBAR_STACK_DATA
        []
        path_info
        /course-details/1549
        status_code
        200
        status_text
        OK
        format
        html
        content_type
        text/html; charset=UTF-8
        request_query
        []
        request_request
        []
        request_headers
          0 of 0   
        array:15 [▼
  "priority" => array:1 [▶
    0 => "u=0, i"
  ]
  "accept-encoding" => array:1 [▶
    0 => "gzip, deflate, br, zstd"
  ]
  "sec-fetch-dest" => array:1 [▶
    0 => "document"
  ]
  "sec-fetch-user" => array:1 [▶
    0 => "?1"
  ]
  "sec-fetch-mode" => array:1 [▶
    0 => "navigate"
  ]
  "sec-fetch-site" => array:1 [▶
    0 => "none"
  ]
  "accept" => array:1 [▶
    0 => "text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3;q=0.7"
  ]
  "user-agent" => array:1 [▶
    0 => "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
  ]
  "upgrade-insecure-requests" => array:1 [▶
    0 => "1"
  ]
  "sec-ch-ua-platform" => array:1 [▶
    0 => ""Windows""
  ]
  "sec-ch-ua-mobile" => array:1 [▶
    0 => "?0"
  ]
  "sec-ch-ua" => array:1 [▶
    0 => ""Chromium";v="130", "HeadlessChrome";v="130", "Not?A_Brand";v="99""
  ]
  "cache-control" => array:1 [▶
    0 => "no-cache"
  ]
  "pragma" => array:1 [▶
    0 => "no-cache"
  ]
  "host" => array:1 [▶
    0 => "staging.bheuni.io"
  ]
]
        request_cookies
        []
        response_headers
          0 of 0   
        array:5 [▼
  "content-type" => array:1 [▶
    0 => "text/html; charset=UTF-8"
  ]
  "cache-control" => array:1 [▶
    0 => "no-cache, private"
  ]
  "date" => array:1 [▶
    0 => "Tue, 13 May 2025 13:01:09 GMT"
  ]
  "set-cookie" => array:2 [▶
    0 => "XSRF-TOKEN=eyJpdiI6IlgyTEUyQlJGT2F4MTlLV2V3bDRZN1E9PSIsInZhbHVlIjoic3gyZXpNWmFTMUxxM2FkeG91a3RveFYwSElma1NucGRFL0t4QXRYMzlEU3hxOUg1ek0yYWhIUTZHQk8vZzVsUUVlV293K3hRT3JTMGd3NGpnbnF5SzR5MGZHb3BpdXFsRG1ON2pXbG5RRC9nUU1hbkFIV2Uyc05RaFVsRWRrZVIiLCJtYWMiOiIzY2QzZDYzY2NiYjMzZDhiMDQ3ODhjZjc2MzcwMWM4M2Y0ZDc4N2EyZjViYmZjNzNjMzdhOWI0Y2JkYzMwZDFjIiwidGFnIjoiIn0%3D; expires=Wed, 14 May 2025 09:01:09 GMT; Max-Age=72000; path=/; domain=.bheuni.io; secure ◀XSRF-TOKEN=eyJpdiI6IlgyTEUyQlJGT2F4MTlLV2V3bDRZN1E9PSIsInZhbHVlIjoic3gyZXpNWmFTMUxxM2FkeG91a3RveFYwSElma1NucGRFL0t4QXRYMzlEU3hxOUg1ek0yYWhIUTZHQk8vZzVsUUVlV293K ▶"
    1 => "bhe_uni_session=eyJpdiI6Ii80MEN4MkRZc0x1MTBSYlU5UFNrVFE9PSIsInZhbHVlIjoiNHc3Z1EwN2hrenZ3WitKUmN4Rk5MS3p2NFUyNTMzampnNnlCTy9ZTlFQT2lzZE0xVDVaRzdDWWQ0V2Y2Qmp5VWY1cFQyV2I1MUFPcXBPaFJQRldkNGRKaWZPcEx2bWJpME1JQjNCR0tiZnVsSTR2OW5GTENTckovdGxqRmJDZ1UiLCJtYWMiOiJjMDI4NmRkNzg2MjQ2ZWRkYzMyYjEzZjkxOThhNzFjOTY4YmNkYzJjODZmMTcyOThkNTczN2E2MTE2ZjgxZTBiIiwidGFnIjoiIn0%3D; expires=Wed, 14 May 2025 09:01:09 GMT; Max-Age=72000; path=/; domain=.bheuni.io; secure; httponly ◀bhe_uni_session=eyJpdiI6Ii80MEN4MkRZc0x1MTBSYlU5UFNrVFE9PSIsInZhbHVlIjoiNHc3Z1EwN2hrenZ3WitKUmN4Rk5MS3p2NFUyNTMzampnNnlCTy9ZTlFQT2lzZE0xVDVaRzdDWWQ0V2Y2Qmp5VWY1 ▶"
  ]
  "Set-Cookie" => array:2 [▶
    0 => "XSRF-TOKEN=eyJpdiI6IlgyTEUyQlJGT2F4MTlLV2V3bDRZN1E9PSIsInZhbHVlIjoic3gyZXpNWmFTMUxxM2FkeG91a3RveFYwSElma1NucGRFL0t4QXRYMzlEU3hxOUg1ek0yYWhIUTZHQk8vZzVsUUVlV293K3hRT3JTMGd3NGpnbnF5SzR5MGZHb3BpdXFsRG1ON2pXbG5RRC9nUU1hbkFIV2Uyc05RaFVsRWRrZVIiLCJtYWMiOiIzY2QzZDYzY2NiYjMzZDhiMDQ3ODhjZjc2MzcwMWM4M2Y0ZDc4N2EyZjViYmZjNzNjMzdhOWI0Y2JkYzMwZDFjIiwidGFnIjoiIn0%3D; expires=Wed, 14-May-2025 09:01:09 GMT; domain=.bheuni.io; path=/; secure ◀XSRF-TOKEN=eyJpdiI6IlgyTEUyQlJGT2F4MTlLV2V3bDRZN1E9PSIsInZhbHVlIjoic3gyZXpNWmFTMUxxM2FkeG91a3RveFYwSElma1NucGRFL0t4QXRYMzlEU3hxOUg1ek0yYWhIUTZHQk8vZzVsUUVlV293K ▶"
    1 => "bhe_uni_session=eyJpdiI6Ii80MEN4MkRZc0x1MTBSYlU5UFNrVFE9PSIsInZhbHVlIjoiNHc3Z1EwN2hrenZ3WitKUmN4Rk5MS3p2NFUyNTMzampnNnlCTy9ZTlFQT2lzZE0xVDVaRzdDWWQ0V2Y2Qmp5VWY1cFQyV2I1MUFPcXBPaFJQRldkNGRKaWZPcEx2bWJpME1JQjNCR0tiZnVsSTR2OW5GTENTckovdGxqRmJDZ1UiLCJtYWMiOiJjMDI4NmRkNzg2MjQ2ZWRkYzMyYjEzZjkxOThhNzFjOTY4YmNkYzJjODZmMTcyOThkNTczN2E2MTE2ZjgxZTBiIiwidGFnIjoiIn0%3D; expires=Wed, 14-May-2025 09:01:09 GMT; domain=.bheuni.io; path=/; secure; httponly ◀bhe_uni_session=eyJpdiI6Ii80MEN4MkRZc0x1MTBSYlU5UFNrVFE9PSIsInZhbHVlIjoiNHc3Z1EwN2hrenZ3WitKUmN4Rk5MS3p2NFUyNTMzampnNnlCTy9ZTlFQT2lzZE0xVDVaRzdDWWQ0V2Y2Qmp5VWY1 ▶"
  ]
]
        session_attributes
          0 of 0   
        array:5 [▼
  "_token" => "HYv9pImoc87KjK7OIR9mx3tDxtNoBmUzQAZ1HAOD"
  "current_url" => "https://staging.bheuni.io/course-details/1549"
  "_previous" => array:1 [▶
    "url" => "https://staging.bheuni.io/course-details/1549"
  ]
  "_flash" => array:2 [▶
    "old" => []
    "new" => []
  ]
  "PHPDEBUGBAR_STACK_DATA" => []
]
        ClearShow all
        Date ↕MethodURLData
        #12025-05-13 13:01:09GET/course-details/1549141315