MSc Management with Marketing

... United Kingdom
... Birkbeck University of London

Course Overview

The program examines the essentials of management theory and practice and the core principles and practice of business and organizations in a local and international context. You will gain a broad knowledge and expertise in the design and implementation of strategy at different levels of the corporate organization and of other types of organizations such as public, not-for-profit and cooperative. Specialist modules will introduce you to major marketing concepts and techniques, planning and strategy, and topics such as brand management, consumer behavior, and public relations. You will then use your critical analysis and independent judgment skills to write a dissertation setting out solutions to complex managerial problems in all types of organizations. This Master's program differs from the typical MBA in that it covers fewer subjects but in more depth. You will learn more than just the current management fashions and buzzwords: you will also learn about the evidence upon which management theories are based. Graduates can pursue careers in marketing and management, including the local and national government, business, and industry. Possible professions include chartered management accountant, management consultant, or logistics and distribution manager. This degree can also be useful in becoming a marketing executive, market researcher, or public relations officer.

General Eligibility

Our standard postgraduate entry requirement is a second-class honors degree (2:2 or above) from a UK university or an equivalent international qualification.

Part Time Work Details

Language Requirement

  • If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

Programme Information
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Course Category

Business Administration and Management


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Campus Name

Central London


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Course Level

Postgraduate


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Duration

1


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Available Intake

October


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IELTS Score


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Tuition Fees Range

£12180, £18780,


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