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Psychology and Marketing BSc 2021

... United Kingdom
... Aston University
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Course Overview

Psychology is a fascinating subject that aims to understand why people behave in the way that they do, by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behavior. Studying psychology at Aston University will provide you with the basis for understanding why people act in certain ways and insight into methods of changing their behavior. Marketing is fundamental for organizational success, from business growth to behavioral change. Studying marketing will allow you to understand the core concepts of marketing theory and develop skills and experience to apply them in a real-world setting. Psychology and Marketing are an ideal combination of complementary disciplines, with Psychology providing you with an understanding of the foundations of human behavior, which can then be applied in a Marketing context, providing insights into the consumer mind, from branding to buyer behavior, resulting in more successful marketing plans. Likewise, studying Marketing will enable you to understand psychological knowledge and theories in the context of a real-world setting.

General Eligibility

Five GCSEs all at grade C/4 and must include Maths and English Language. Please note we do not accept Key Skills or Functional skills in place of these.

Part Time Work Details

Language Requirement

Programme Information
...
Course Category

Psychology

...
Campus Name

Aston University, Birmingham

...
Course Level

Undergraduate

...
Duration

4

...
Available Intake

September

...
IELTS Score

0.0

...
Tuition Fees Range

£9,250, £15,950,

Apply Now
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