Course Overview

Increase your understanding and impact of marketing with ever-evolving technologies. Aston Universitys distance learning MSc Digital Marketing & Analytics program emphasizes central theories of marketing and analytics, as well as the ability to think critically and respond effectively when faced with different challenges. You will become equipped with the confidence and skills that drive success in both data-driven and traditional approaches to marketing. Upon completion of the MSc Digital Marketing & Analytics program, you will develop and refine a wide range of business skills demanded by employers worldwide including: Critical Thinking: Gain a systematic understanding of the main theories of marketing and analytics, including how they drive strategic decision-making. Communication Dexterity: Develop a clear understanding of industry trends, traditional approaches, and effective ways to tackle messaging in campaigns and initiatives. Analytical Expertise: Build confidence needed to practically apply data-driven marketing skills and methods into real-world scenarios and organizations.

General Eligibility

To enter one of the online programs in the MSc Business Analytics Suite, you should possess a good UK honors degree (minimum lower second class) or an equivalent overseas degree recognized by Aston University. All applicants must submit the following: Official academic transcript(s) of your grades to date Two written recommendations, preferably at least one academic referee Current CV International students: An official academic transcript, with an official English translation A quantitative undergraduate degree is preferred. We will also consider applicants with a non-quantitative degree with relevant work experience or alternative quantitative qualifications e.g. R and Python.

Part Time Work Details

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Language Requirement

• IELTS: An overall minimum score of 6.5, with a minimum of 6.0 for each individual IELTS skill. Financial requirement You’ll need to show you have enough money to support yourself - unless you’ve been in the UK with a valid visa for at least 12 months on the date of your application. How much money you need depends on where you will be studying. You’ll need either: £1,334 per month (for up to 9 months) for courses outside London £1,023 per month (for up to 9 months) for courses inside London If you’re applying for the Doctorate Extension Scheme, and you’ve been in the UK for less than 12 months, you need to prove you have a total of £2,668 for courses in London, or a total of £2,046 for courses outside London. If you’re boarding at a residential independent school, you’ll need to pay boarding fees instead. The amount you need to pay will be on your CAS. London means the City of London and the 32 London boroughs.