MSc Marketing Management (Digital)

... United Kingdom
... Bournemouth University

Course Overview

  • Learn about a range of digital marketing concepts underpinned by the digital marketing planning process, including analysis, planning, implementation, and control 

  • Confidently evaluate the effectiveness of various digital marketing tools  

  • While specializing in digital marketing, study broader marketing management concepts such as strategy setting, product development, communications, and branding 

  • Develop your leadership and management skills to become a competent and successful manager

  • Choose to complete an optional 30-week work placement in a marketing-related role to enhance your employability further. 

General Eligibility

The standard requirements for embarking upon a postgraduate taught degree are:

  • A bachelor's Honours degree with 2:2 in any subject or equivalent.

Part Time Work Details

20 hours per week

Language Requirement

  • IELTS (Academic) 6.0 with a minimum of 5.5 in each component or equivalent.

Programme Information
...
Course Category

Marketing


...
Campus Name

Lansdowne


...
Course Level

Postgraduate


...
Duration

Full-time,1 year, Part-time,2 years


...
Available Intake

January 2023, September 2023, January 2024, September 2024


...
IELTS Score

0.0


...
Tuition Fees Range

UK:£9,500 per year EU/international:£15,750 per year, Per placement year:£1,850,


Subject Recommendations for You
Campus

England

Entry Score

6.5

Course Level

Postgraduate

Total Course Fee

GBP 13500

Campus

Akron, Atlanta, Birmingham, Brookfield/Milwaukee, Kenosha, Madison, Minneapolis, Nashville, New Orleans, Orlando, Tampa

Entry Score

0.0

Course Level

Postgraduate

Total Course Fee

$695 per credit

MA Early Years
Plymouth Marjon University
Campus

Plymouth, England

Entry Score

6.0

Course Level

Postgraduate

Total Course Fee

UK students: £6,500 & International students: £12,500

Discover Your Next Read
...
Why you will go UK for better study ? Learn more from this blog...
...
Why you will go UK for better study ? Learn more from this blog...
Request history8.1.11PHP Version718msRequest Duration2MBMemory UsageGET course-details/{id?}Route
  • warninglog[22:23:30] LOG.warning: Calling static trait method App\Traits\Service::get_intake_with_next_year is...
  • Booting (29.88ms)time
  • Application (688ms)time
  • 1 x Application (95.84%)
    688ms
    1 x Booting (4.16%)
    29.88ms
    4 templates were rendered
    • course-detailscourse-details.blade.php#?blade
    • ajax.homejshomejs.blade.php#?blade
    • layouts.appapp.blade.php#?blade
    • ajax.menusearchjsmenusearchjs.blade.php#?blade
    uri
    GET course-details/{id?}
    middleware
    web
    controller
    App\Http\Controllers\CourseController@details
    namespace
    prefix
    where
    file
    app/Http/Controllers/CourseController.php:130-145
    13 statements were executed, 3 of which were duplicates, 10 unique. Show only duplicated659ms
    • Connection Establishedstaging_liveCourseController.php#131
      Backtrace
      • 15. app/Http/Controllers/CourseController.php:131
      • 16. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 17. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 18. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
      • 19. vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
    • select * from `courses` where `id` = '00e46cc4e1e44b07976fa77903312925' limit 1
      4.05msstaging_liveCourseController.php#131
      Bindings
      • 0: 00e46cc4e1e44b07976fa77903312925
      Backtrace
      • 16. app/Http/Controllers/CourseController.php:131
      • 17. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 18. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 19. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
      • 20. vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
    • select * from `institutes` where `institutes`.`id` in ('59')
      2.14msstaging_liveCourseController.php#131
      Bindings
      • 0: 59
      Backtrace
      • 21. app/Http/Controllers/CourseController.php:131
      • 22. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 23. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 24. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
      • 25. vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
    • select * from `represent_countries` where `represent_countries`.`id` in ('1')
      1.34msstaging_liveCourseController.php#131
      Bindings
      • 0: 1
      Backtrace
      • 26. app/Http/Controllers/CourseController.php:131
      • 27. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 28. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 29. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
      • 30. vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
    • select * from `countries` where `countries`.`id` in ('235')
      1.31msstaging_liveCourseController.php#131
      Bindings
      • 0: 235
      Backtrace
      • 31. app/Http/Controllers/CourseController.php:131
      • 32. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 33. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 34. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
      • 35. vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
    • select `id`, `course_level_name` from `course_levels` where `course_levels`.`id` in ('2')
      7.31msstaging_liveCourseController.php#131
      Bindings
      • 0: 2
      Backtrace
      • 21. app/Http/Controllers/CourseController.php:131
      • 22. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 23. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 24. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
      • 25. vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
    • select * from `categories` where `categories`.`id` in ('61') order by `category_name` asc
      6.81msstaging_liveCourseController.php#131
      Bindings
      • 0: 61
      Backtrace
      • 21. app/Http/Controllers/CourseController.php:131
      • 22. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 23. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 24. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
      • 25. vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
    • select * from `courses` where `course_level_id` = '2' order by RAND() limit 3
      629msstaging_liveCourseController.php#138
      Bindings
      • 0: 2
      Backtrace
      • 15. app/Http/Controllers/CourseController.php:138
      • 16. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 17. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 18. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
      • 19. vendor/laravel/framework/src/Illuminate/Routing/Route.php:205
    • select * from `institutes` where `institutes`.`id` = '125' limit 1
      2.85msstaging_livecourse-details.blade.php#258
      Bindings
      • 0: 125
      Backtrace
      • 22. view::course-details:258
      • 24. vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:124
      • 25. vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
      • 26. vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:72
      • 27. vendor/laravel/framework/src/Illuminate/View/View.php:207
    • select `id`, `course_level_name` from `course_levels` where `course_levels`.`id` = '2' limit 1
      500μsstaging_livecourse-details.blade.php#274
      Bindings
      • 0: 2
      Backtrace
      • 22. view::course-details:274
      • 24. vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:124
      • 25. vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
      • 26. vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:72
      • 27. vendor/laravel/framework/src/Illuminate/View/View.php:207
    • select * from `institutes` where `institutes`.`id` = '169b92a70afb44e0a48e6315179dd33e' limit 1
      670μsstaging_livecourse-details.blade.php#258
      Bindings
      • 0: 169b92a70afb44e0a48e6315179dd33e
      Backtrace
      • 22. view::course-details:258
      • 24. vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:124
      • 25. vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
      • 26. vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:72
      • 27. vendor/laravel/framework/src/Illuminate/View/View.php:207
    • select `id`, `course_level_name` from `course_levels` where `course_levels`.`id` = '2' limit 1
      560μsstaging_livecourse-details.blade.php#274
      Bindings
      • 0: 2
      Backtrace
      • 22. view::course-details:274
      • 24. vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:124
      • 25. vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
      • 26. vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:72
      • 27. vendor/laravel/framework/src/Illuminate/View/View.php:207
    • select * from `institutes` where `institutes`.`id` = '113' limit 1
      520μsstaging_livecourse-details.blade.php#258
      Bindings
      • 0: 113
      Backtrace
      • 22. view::course-details:258
      • 24. vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:124
      • 25. vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
      • 26. vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:72
      • 27. vendor/laravel/framework/src/Illuminate/View/View.php:207
    • select `id`, `course_level_name` from `course_levels` where `course_levels`.`id` = '2' limit 1
      1.92msstaging_livecourse-details.blade.php#274
      Bindings
      • 0: 2
      Backtrace
      • 22. view::course-details:274
      • 24. vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:124
      • 25. vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
      • 26. vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:72
      • 27. vendor/laravel/framework/src/Illuminate/View/View.php:207
    App\Models\Course
    4Course.php#?
    App\Models\Institute
    4Institute.php#?
    App\Models\CourseLevel
    4CourseLevel.php#?
    App\Models\RepresentCountry
    1RepresentCountry.php#?
    App\Models\Country
    1Country.php#?
    App\Models\Category
    1Category.php#?
        _token
        hkttaQCN9GMWdeRsvLum6EpsdhrawKaDuBAI4OdE
        current_url
        https://staging.bheuni.io/course-details/00e46cc4e1e44b07976fa77903312925
        _previous
        array:1 [ "url" => "https://staging.bheuni.io/course-details/00e46cc4e1e44b07976fa77903312925" ]
        _flash
        array:2 [ "old" => [] "new" => [] ]
        PHPDEBUGBAR_STACK_DATA
        []
        path_info
        /course-details/00e46cc4e1e44b07976fa77903312925
        status_code
        200
        
        status_text
        OK
        format
        html
        content_type
        text/html; charset=UTF-8
        request_query
        []
        
        request_request
        []
        
        request_headers
        0 of 0
        array:15 [ "priority" => array:1 [ 0 => "u=0, i" ] "accept-encoding" => array:1 [ 0 => "gzip, deflate, br, zstd" ] "sec-fetch-dest" => array:1 [ 0 => "document" ] "sec-fetch-user" => array:1 [ 0 => "?1" ] "sec-fetch-mode" => array:1 [ 0 => "navigate" ] "sec-fetch-site" => array:1 [ 0 => "none" ] "accept" => array:1 [ 0 => "text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3;q=0.7" ] "user-agent" => array:1 [ 0 => "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)" ] "upgrade-insecure-requests" => array:1 [ 0 => "1" ] "sec-ch-ua-platform" => array:1 [ 0 => ""Windows"" ] "sec-ch-ua-mobile" => array:1 [ 0 => "?0" ] "sec-ch-ua" => array:1 [ 0 => ""Chromium";v="130", "HeadlessChrome";v="130", "Not?A_Brand";v="99"" ] "cache-control" => array:1 [ 0 => "no-cache" ] "pragma" => array:1 [ 0 => "no-cache" ] "host" => array:1 [ 0 => "staging.bheuni.io" ] ]
        request_cookies
        []
        
        response_headers
        0 of 0
        array:5 [ "content-type" => array:1 [ 0 => "text/html; charset=UTF-8" ] "cache-control" => array:1 [ 0 => "no-cache, private" ] "date" => array:1 [ 0 => "Wed, 04 Jun 2025 22:23:30 GMT" ] "set-cookie" => array:2 [ 0 => "XSRF-TOKEN=eyJpdiI6Ilp1TW5veHd6NUNJdWF6czFUUlovb0E9PSIsInZhbHVlIjoiQ1czNHhxSWphbllaQjN3cXdWQWZxWEVrUWZDUkpmV0R6QVVSM3RHdDg3dnZwQy96YUwyNm9tUmxKUDFRdGhWdHpRYTRBbDRSNlUwczU1WDdORVdwdldCNkdYWmpEYlpmaE1BN2dNTTNya08zYWlQK0k5QmJPVjU2djB2aVJzMGIiLCJtYWMiOiJmMDVkNjQ2MzM4MGRhMTA0NjA1Y2ZhNzk5ZGEyNzQwMTYyNmZlODNjYWJiOTUxMTRjZWU4NTNiOTE2ODQ3NTNjIiwidGFnIjoiIn0%3D; expires=Thu, 05 Jun 2025 18:23:30 GMT; Max-Age=72000; path=/; domain=.bheuni.io; secureXSRF-TOKEN=eyJpdiI6Ilp1TW5veHd6NUNJdWF6czFUUlovb0E9PSIsInZhbHVlIjoiQ1czNHhxSWphbllaQjN3cXdWQWZxWEVrUWZDUkpmV0R6QVVSM3RHdDg3dnZwQy96YUwyNm9tUmxKUDFRdGhWdHpRYTRBb" 1 => "bhe_uni_session=eyJpdiI6IlFKaHJKa2tDcDE4WXlZSmVCTVR3OUE9PSIsInZhbHVlIjoidktlTk1TQ3hLaDRxbHBvMDZ3dDh1elMwaFMvVDBzQ284VXc0TlBwNDhVUEY3UGhqR000RWtiblRrUzlheVhLQVJHcTkycHJ0Y3lZdVhxNzFxbDIwa3plVGZneTh3M0NlWnd5NGFObXpiUFJ4c1VodjAySnVtU243cXpsV296SS8iLCJtYWMiOiI5Zjc2MTkxMDJlYzAwMTk2ZGUzZTgyYTIwOGNlZDg1MDUzNDYzZTY2ZGQ4MWE0OGMwZDg5MDdkZjhlNGNlNmRlIiwidGFnIjoiIn0%3D; expires=Thu, 05 Jun 2025 18:23:30 GMT; Max-Age=72000; path=/; domain=.bheuni.io; secure; httponlybhe_uni_session=eyJpdiI6IlFKaHJKa2tDcDE4WXlZSmVCTVR3OUE9PSIsInZhbHVlIjoidktlTk1TQ3hLaDRxbHBvMDZ3dDh1elMwaFMvVDBzQ284VXc0TlBwNDhVUEY3UGhqR000RWtiblRrUzlheVhLQVJH" ] "Set-Cookie" => array:2 [ 0 => "XSRF-TOKEN=eyJpdiI6Ilp1TW5veHd6NUNJdWF6czFUUlovb0E9PSIsInZhbHVlIjoiQ1czNHhxSWphbllaQjN3cXdWQWZxWEVrUWZDUkpmV0R6QVVSM3RHdDg3dnZwQy96YUwyNm9tUmxKUDFRdGhWdHpRYTRBbDRSNlUwczU1WDdORVdwdldCNkdYWmpEYlpmaE1BN2dNTTNya08zYWlQK0k5QmJPVjU2djB2aVJzMGIiLCJtYWMiOiJmMDVkNjQ2MzM4MGRhMTA0NjA1Y2ZhNzk5ZGEyNzQwMTYyNmZlODNjYWJiOTUxMTRjZWU4NTNiOTE2ODQ3NTNjIiwidGFnIjoiIn0%3D; expires=Thu, 05-Jun-2025 18:23:30 GMT; domain=.bheuni.io; path=/; secureXSRF-TOKEN=eyJpdiI6Ilp1TW5veHd6NUNJdWF6czFUUlovb0E9PSIsInZhbHVlIjoiQ1czNHhxSWphbllaQjN3cXdWQWZxWEVrUWZDUkpmV0R6QVVSM3RHdDg3dnZwQy96YUwyNm9tUmxKUDFRdGhWdHpRYTRBb" 1 => "bhe_uni_session=eyJpdiI6IlFKaHJKa2tDcDE4WXlZSmVCTVR3OUE9PSIsInZhbHVlIjoidktlTk1TQ3hLaDRxbHBvMDZ3dDh1elMwaFMvVDBzQ284VXc0TlBwNDhVUEY3UGhqR000RWtiblRrUzlheVhLQVJHcTkycHJ0Y3lZdVhxNzFxbDIwa3plVGZneTh3M0NlWnd5NGFObXpiUFJ4c1VodjAySnVtU243cXpsV296SS8iLCJtYWMiOiI5Zjc2MTkxMDJlYzAwMTk2ZGUzZTgyYTIwOGNlZDg1MDUzNDYzZTY2ZGQ4MWE0OGMwZDg5MDdkZjhlNGNlNmRlIiwidGFnIjoiIn0%3D; expires=Thu, 05-Jun-2025 18:23:30 GMT; domain=.bheuni.io; path=/; secure; httponlybhe_uni_session=eyJpdiI6IlFKaHJKa2tDcDE4WXlZSmVCTVR3OUE9PSIsInZhbHVlIjoidktlTk1TQ3hLaDRxbHBvMDZ3dDh1elMwaFMvVDBzQ284VXc0TlBwNDhVUEY3UGhqR000RWtiblRrUzlheVhLQVJH" ] ]
        session_attributes
        0 of 0
        array:5 [ "_token" => "hkttaQCN9GMWdeRsvLum6EpsdhrawKaDuBAI4OdE" "current_url" => "https://staging.bheuni.io/course-details/00e46cc4e1e44b07976fa77903312925" "_previous" => array:1 [ "url" => "https://staging.bheuni.io/course-details/00e46cc4e1e44b07976fa77903312925" ] "_flash" => array:2 [ "old" => [] "new" => [] ] "PHPDEBUGBAR_STACK_DATA" => [] ]
        ClearShow all
        Date ↕MethodURLData
        #12025-06-04 22:23:30GET/course-details/00e46cc4e1e44b07976fa77903312925141315